Blog

Marketing involves many different elements working together to convey the message of your brand; and customer service, although sometimes overlooked, deserves to be top-of-mind. You want to ensure that every touch point a customer has with your brand is a positive experience. Disney has this mastered. They have intentionally designed the Disney experience so that … Read more

With each year that passes, we are bombarded with new marketing tactics. Some are good and worth exploring, while others aren’t worth a second thought. This ranges from new social media platforms to old ones that are constantly trying to remain relevant. Or ChatGPT and AI taking over the roles of writer, photographer, graphic designer, … Read more

When it comes to branding, appearances are everything. If you have an amazing product or service that you’re offering, but lack the image to go with it, then you will find that it’s much harder to attract your target market. In fact, you might not ever attract the attention of your target if your brand … Read more

Albion College was recently awarded a Bronze Pride of CASE V Award for the Craig Kirby Distinguished Alumni Award video created by BluFish Consulting and Ben Reed. Not only is receiving a CASE Award an honor in and of itself, but this year Albion College was the only private liberal arts college recognized in the … Read more

For its final month of our 2020 BluFish Gives Back campaign, BluFish Consulting donated its website design services to High 5ive – The Drew Stanton Foundation. BluFish has worked with High 5ive for the past 11 years, donating its marketing and design services for the Annual Drew Stanton Celebrity Golf Outing & Charity Auction. Drew Stanton … Read more

At BluFish Consulting, we know a lot of people. In fact, we consider many of the people we work with our friends. When people we know are facing a tough time, we like to do what we can to help them out. It should come as no surprise that when our friend, Trav Dopp, was … Read more

Established in 1848, the Calhoun County Fair is Michigan’s longest running county fair. With rides, entertainment, livestock, fair food and more, this is a beloved summer event that brings the community together. However, like many other annual traditions, this year’s fair was canceled due to COVID-19. Realizing the work that goes into planning this event … Read more

There’s no questioning whether or not small businesses have been hit hard by the impact of COVID-19. Specifically, the food and drink industry has had to adapt to the limitations of social distancing, developing innovative ways to still serve their customers while protecting the health and safety of both guests and employees. Out of these … Read more

With stunning air shows, hot air balloons, a carnival, live entertainment and amazing firework displays, the Battle Creek Field of Flight Air Show and Balloon Festival is typically a feature summer event for many people in the area. However, things looked different this July with the cancellation of this year’s event due to COVID-19. BluFish … Read more

As an organization that is driven to heal youth on both a local and global scale, the 4th Annual Night of Starrs event serves as a celebration of community leaders who have taken intentional action to improve the lives of children. Due to COVID-19, rather than an in-person ceremony, this year’s event will be a … Read more

BluFish Consulting works with clients all over the country, one of which is CHAT, a Chicago non-profit providing speech and language therapy services and programs, in addition to advocacy support for underserved populations. Recognizing that the services CHAT provides to children are truly life changing, BluFish recently awarded CHAT with their latest BluFish Gives Back … Read more

Marshall, MI – BluFish Consulting recently won three ADDY awards for work completed on behalf of Mott Community College in Flint, MI. BluFish received two gold awards for the “Mott Strong” internet and regional/national TV campaign, in addition to a Judges Choice award for the regional/national TV campaign. The campaign was composed of three separate … Read more