Blog & News

It’s what’s on the inside that counts….unless we’re talking about your brand.

When it comes to branding, appearances are everything. If you have an amazing product or service that you’re offering, but lack the image to go with it, then you will find that it’s much harder to attract your target market. In fact, you might not ever attract the attention of your target if your brand isn’t visually communicating the right message. On the flip side, if you have beautiful branding, but offer a terrible product, it won’t take long for people to label your brand as disingenuous. The ultimate goal is to ensure that your image and your product are in perfect alignment.

Studies have shown that people form first impressions within 7 seconds of meeting someone; in some cases, it happens in even less time. Needless to say, humans are quick to form an opinion. When it comes to your business, the majority of the time, you or a team member aren’t going to be around to tell people about your product. This means you have to rely on your branding to do the heavy lifting within mere seconds.

Often, when we talk about branding, clients think about the basics like logo design, a website, and print collateral. Yes, these are all critical components of your brand. However, if your goal is to get people to visit a physical location in order to engage with your goods or services, then you best be sure that your shop matches the rest of your image that people are interacting with. Do the exterior and interior spaces of your business align with your brand? If not, BluFish can help.

Over the years we have worked with many clients to improve their physical locations with exterior signage, remodels and interior renovations. In some cases we’re working with a client from the very beginning. Like the owners of One Mission Fitness who needed a name, logo and a complete renovation of their gym since they were separating from a franchise. BluFish helped them create a workout facility that is unlike any other in the area.

Other times, we’re working with an existing brand who is just looking to kick things up a notch with a new facade.

And then there are times when clients like South Michigan Food Bank come to us with a desire to create a place that employees and volunteers are proud to be a part of. Immediately after completing the renovations to their headquarters, SMFB saw a morale boost and a newfound sense of pride amongst its staff that would have been difficult to achieve otherwise. Giving people a place to walk into that is inspiring, inviting, and serves as a reminder of the common mission they’re all working towards can make all the difference in a company’s culture and produce better outcomes than ever imagined. It also helps gain the attention of donors when you have a facility that looks well cared for and exudes good energy.

From exterior signage to interior design, it’s all an important part of your brand. What message do you want to send? Drop us a line if you’re interested in learning more about how BluFish can help.

Erica Eash

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It’s what’s on the inside that counts….unless we’re talking about your brand.
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