The “greatest of all time” client, Muhammad Ali, signed up with BluFish to be responsible for the promotion of licensing opportunities which included print advertising, promotional literature, a DVD and direct mail. The promotion was launched at the International Licensing Show in New York City.
As for Ali being the most sought after and recognized brand name in the world? Well… he did that himself. Halfway through our 3-year contact with Muhammad Ali Enterprises, the entire brand was sold to a new owner.